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Clique

Online Social Circle Dating


Tiny
Published 05/16/2012 and rated Ratingstars4 4 out of 5 stars
by Shel Gatto
What can you use the app for?

Clique is a social networking website that helps people find a potential love match by introducing them to the people their current friends know. The user can sign up and build a profile then search for their friends. The user is given access to their friend’s single friends list. The user can review each profile and connect with anyone who looks promising. If things work out, the pair can set up an actual date or other real life activity. Users can sign up as a dater or “wingman,” meaning they have friends they want to introduce to other single friends. The service is designed to utilize the way people usually meet new friends and potential love matches in real life, but apply it to an online social networking environment.

Clique screenshot
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What is the history and popularity of the app?

The concept behind Clique was based on the personal experiences of the application’s founders. The people behind Clique had dating troubles of their own. After spending many years hopping bars and going on doomed dates in New York City, they realized that a better way was needed for individuals in similar situations. This need led to the social circle-based format of Clique. The service hasn’t received significant attention yet and may not be appealing for those who have already tried to hook up through friends.

What are the differences to other apps?

There are numerous dating websites out there. Clique is yet another option available to single internet users however the application may hold more appeal to some. The service is based entirely around social circles. Rather than throw the dater into a sea of single strangers, the application gives users a way to search the social circles of the people they already know. This may be helpful for users with many friends (who have many single friends), but others may have already exhausted this dating avenue.

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How does the web app look and feel to use?

Clique has a unique, elegant appearance that works very well. The application favors black and white images of men and women in subtle, almost artsy poses. The stylish logo features a charming key shape that gives the design a hint of sophistication which is found throughout the interface. There is minimal clutter and most users will have little trouble navigating as they look for a potential love match.

How does the registration process work?

A new user can join the Clique community from the application’s homepage. The form is found along the right side and begins by asking the user if they are signing up as a dater or wingman. Next the user must add their email address and a password before submitting the form. The user is automatically logged in and can begin completing their online profile. A blue button is available below the form for users who prefer to sign up with their Facebook profile.

What does it cost to use the application?

Clique invites all users to sign up for free. There are no subscription fees and the application doesn’t offer any premium account options. While charging a fee works for some dating websites, it really wouldn’t for Clique. The service relies heavily on the wingman user’s friends list. The website is essentially a social network that lets friends explore the people they know through others. It doesn’t provide any sophisticated matchmaking tools or ways to meet completely new people.

Who would you recommend the application to?

Clique is a helpful tool for anyone who wants to meet other singles through their friends. This service can work well, as long as the individual hasn’t already tried dating through friends. It can serve as an appealing supplementary matchmaking tool for others. The application is simple and doesn’t include any scientific or advanced tests or tools that some of its competitors provide. Single users as well as users who want to help their single friends hook up can use Clique as a basic matchmaking platform.

  • Create a social networking profile
  • Browse a list of single friends of friends
  • Learn about a potential date before making contact
  • Search for a love match through a trusted social circle
  • Register as a dater or wingman


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